I'm a denim lover, I could seriously wear jeans everyday and not complain at all. You can take a pair of jeans from day to night by switching up sneakers for heels for example... They are versatile and so practical. When I shop for jeans, I definitely emphasize on the quality and the feel. I rather invest in an expensive pair of jeans that will stand the test of time: a smart investment in the long run.I've stumbled upon Schoen By Yu on Instagram and I'm so glad I did. The story of two women uniting forces to create a line of the perfect denim which ties together excellent quality with ethical and sustainable business practices is truly inspiring to me. Created by Lindsey Schoen & Michele Yu, Schoen by Yu is a clothing brand based in Los Angeles, California. Their jeans are worn by some celebrities and I can totally understand why.I received the Muse Jet and the Ingenue and I absolutely love both. It has been nothing short of a love affair with these jeans and I cannot stop raving about them. If you're looking to invest in designer jeans, look no further and I have an exclusive for you ... more on that below.The Muse jet is the softest pair of jeans I have ever worn. Classic fit made with a blend of lycra and modal; it embraces every curve of mine and I find them to be very flattering. This is the blackest skinny jeans you need in your wardrobe. Koly ( my photographer ) and I were being hosted for the day at Hôtel William Gray which has the most beautiful architecture and marble details. These pictures were taken there and I love how they turned out ;)The Ingenue is my rocker chic pair of jeans. It is also very comfortable and I love that it has a high waist. It is unbelievably light and breathable. The zippers near the hem are my favourite details. I've decided to pair it with a very simple white turtleneck sweater and high heels. You don't really need more!I am now a Schoen by Yu unconditional fan and I've got a promo code to share. Get 15% off www.schoenbyyu.com with the code P+BLUV15 , it'll be love at first try and you won't look back ;)

WEARING

SCHOEN BY YU MUSE JET 

SCHOEN BY YU INGENUE

ALDO SOCK BOOTS

CHICWISH ECHO WRAP TOP

IN WEAR WHITE TURTLENECK

Photography: La Palette K